Wednesday, July 22, 2015
LeBron James Inks "Unprecedented Agreement" with Warner Bros.
According to Deadline, after a scene stealing turn in the Universal comedy Trainwreck, Cleveland Cavaliers superstar LeBron James is taking his talents to Burbank. He has partnered in a content creation deal with Warner Bros Entertainment that will put his SpringHill Entertainment banner on the studio track to generate content in TV, movies and digital. Kevin Tsujihara, Chairman and CEO, Warner Bros, James and his SpringHill cofounder Maverick Carter are calling the arrangement unprecedented. “LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Tsujihara. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.” Said James: “Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy. And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”