Saturday, January 10, 2015

Sirius XM Drops the Oprah Channel

According to Shadow & Act, Sirius XM Satellite radio network dropped the Oprah Channel, after an eight year run.  In an official statement, Sirius said: “Harpo Radio and SiriusXM have announced that the production of Oprah Radio content on SiriusXM ended effective Jan. 1. Since its launch, the channel has provided informative and uplifting daily programming for SiriusXM listeners who are striving to live their best lives."
In Winfrey’s original deal with the network, which was signed in 2006, she was paid $55 million over three years, essentially for the network to have the right officially put her name on the channel.  In return, Winfrey only had to personally provide only an hour of programming a week, while the rest of the channel was made up of original shows, like Gayle King’s show, which were repeated to fill the 24-hour format. However, it is reported that, when Winfrey’s contract was renegotiated in 2009, the amount she was paid was a lot less. But, evidently, last year, Sirius felt that the ratings and the money the Oprah Channel was making for the network, wasn’t worth it.

No comments: