Tuesday, January 20, 2015

Lifetime's 'Whitney' Movie Delivers 4.5 Million Viewers

According to Shadow and Act, Lifetime’s primetime block Saturday evening surrounding the eagerly-awaited world premiere of the Lifetime Original Movie "Whitney," directed by Angela Bassett, and hour-long specials "Bobby Brown: Remembering Whitney" and "Whitney Houston Live: Her Greatest Performances," drew 11.8 million total viewers across 3 telecasts, according to Nielsen Fast Cable Ratings.  Breaking that figure down, "Whitney" drew 4.5 million total viewers, becoming the network’s most-watched telecast across all key demographics since "Flowers in the Attic" last January.  And during the 10pm Bobby Brown special, 91% of that 4.5 million (or 4.1 million), kept watching, tuning in for the network's exclusive, no-holds-barred interview with Houston’s ex-husband, about the couple’s intense relationship.  And at 11pm, the special "Whitney Houston Live: Her Greatest Performances" drew 3.2 million total viewers. Hosted by Clive Davis, the special featured on-air footage of the icon singing her most enduring songs.  "Whitney" also struck a chord on social media, where, Lifetime says, it was the most tweeted-about program for the day, and the network’s second most tweeted-about program ever. And in search, "Whitney Houston" ranked number one on Google Trends for the day.

Sidebar: Just because people watched didn't make it good. Clive Davis was the only one who was perfectly casted.  This movie being better than the Aaliyah movie does not make it great. Maybe if I wasn't a Whitney fan I could appreciate it more. But so many things were off including the lip synching. It was more like the Bobby & Whitney story where it was more about him than her. And although Deborah Cox can SANG she is no Whitney. Overall, I give this movie a D+.  The plus is because I like Angela Bassett and I know she loved Whitney like the rest of us.

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