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Wednesday, October 1, 2014

LeBron James to Produce 'Becoming' Sports Series from Disney XD, ESPN Films

According to THR, LeBron James and business partner Maverick Carter will executive-produce ESPN Films' and Disney XD's new special Becoming, a half-hour show for kids and families profiling the inspirational journeys of today's top athletes.Becoming will debut on Sunday, Oct. 26 at 8 p.m. on Disney XD and is in development for an ongoing series. The first episode will center on James himself, tracing the NBA champion's trajectory and highlighting his accomplishments and inspirations. It was filmed in his hometown of Akron, Ohio, and features rarely-seen footage from his early days shooting hoops in youth leagues and in high school.
"I'm really excited about helping develop Becoming and bringing this kind of program to kids," said James in a statement. "Sports and athletes were my inspiration growing up. It was the stories about Michael Jordan, Deion Sanders and Allen Iversonthat kept me dreaming. When I learned that they had some of the same struggles and challenges I did, it made everything seem possible. That's what Becoming is all about."
Becoming is produced in association with ESPN Films and James' Springhill Production Company.
"This is a very exciting project for Springhill Production Company," said Carter, co-founder and partner of Springhill Production Company. "We are looking at a variety of projects and this was an obvious choice. It’s so true to the type of content for kids we want to do. ESPN Films understands how to bring sports stories alive. We do a lot of work with different projects focusing on kids and the demand for programming like this is obvious."
Marc Buhaj, svp, programming and general manager, Disney XD said, "We're thrilled to work alongside ESPN Films and LeBron James on Becoming. This unique special gives our audience an inspiring and relatable look at one of America's most beloved sports stars as LeBron shares his personal journey with Disney XD viewers."
"It is incredibly exciting to use our style of non-fiction storytelling to showcase LeBron's extraordinary story," said Connor Schell, vp and executive producer of ESPN Films. "For an audience of kids everywhere, the tone of the show is meant to be aspirational and illustrate how much support and hard work goes into LeBron becoming who he is today."

Sidebar: Lebron is already locking down his second career. 

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