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Thursday, March 13, 2014

WE tv Updates Aftershow With 'Mary Mary's' 'WatchIt With'

According to THR, WE tv is looking to put a new twist on the increasingly popular aftershow format.The female-skewing cable network on Thursday will debut "WatchIt With," a second-screen experience featuring Mary Mary stars and siblings Erica and Tina Campbell watching the episode and providing commentary.
Following a new episode of the unscripted reality series about the Grammy-winning gospel-singing sisters at 9 p.m., WE tv will air a 90-minute repeat of the episode starting at 10 p.m., with the duo reacting to events in the episode, talking to one another and pausing the episode to provide commentary -- adding half an hour to the encore broadcast. The rebroadcasts of Mary Mary will feature the "WatchIt With" format for the remaining seven episodes of its third season.  The main screen will feature the rebroadcast, while the siblings will be in a smaller screen in the lower right-hand corner offering their thoughts. At key moments in the encore, the Campbell sisters will pause the action in the rebroadcast and the screens will switch, with the duo taking over the larger portion to provide additional commentary.  Mary Mary has continued to be a solid performer for WE tv. In its third season, the reality series following the Campbells and their families has averaged 1.3 million total viewers over two episodes among total viewers and including three days of DVR returns. That's up compared with both season one (682,000 average) and its sophomore run (777,000).

Sidebar: I'm hooked into this season, so I'll be watching.

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