According to THR, cementing Kevin Hart's star status, Universal's comedy Ride Along
is doing big business at the Martin Luther King Jr. holiday box office,
where it could hit $39 million in its debut after a $13 million Friday. Ride Along, the latest film to target African-American consumers, stars Hart opposite Ice Cube and was directed by Tim Story (Think Like a Man). Last year, Hart took the box office by storm with stand-up comedy concert pic Kevin Hart: Let Me Explain,which took in north of $32 million. Ride Along, costing a modest $25 million to make, marks
Hart's first turn as a comedy lead and is on course to score one of the
top openings for the MLK holiday.