Monday, January 20, 2014

'Ride Along' is No. 1 MLK Opening of All Time

According to The Hollywood Reporter, Kevin Hart and Ice Cube dominated the Martin Luther King Jr. holiday frame with both 's record-breaking comedy Ride Along and Peter Berg's holdover Lone Survivor. 
Ride Along, fueled by younger moviegoers, took in $48.1 million for the four-day weekend -- the best opening of all time for the MLK frame, beating Cloverfield ($46.1 million). The movie, from director Tim Story, also scored the top three-day opening for the month of January ($41.6 million) and one of the best debuts ever for an African-American comedy, according to Universal.  Costing a modest $25 million to make and nabbing an A CinemaScore, Ride Along cements Hart's star status and marks his first turn as a comedy lead. African-Americans made up 50 percent of ticket buyers, followed by Hispanics (30 percent) and Caucasians (12 percent). Moviegoers under the age of 25 made up 46 percent of the audience.

Sidebar: Go Kev! Go Ice-Cube!

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