Sunday, January 19, 2014

Hennessy Causes Firestorm Over MLK Publicity Fail

According to BET Centric, the cognac brand, Hennessy, is coming under fire for an advertising slogan that many feel was done in poor taste.
"Mixed Drinks MLK Jr. Would Be Proud Of," reads the subject line from a release the company’s public relations firm, Pivotal, sent out to the media to promote a few drink recipes.  The release introduces the recipes by suggesting that Martin Luther King Day, the national holiday that will celebrated this upcoming Monday, is a time to commemorate the Civil Rights leader’s legacy by partying and sipping premium cognac.  “Monday is Martin Luther King Day, a day used to commemorate the work of the Civil Rights activist. In the middle of winter, beaches and BBQ parties are impractical for the majority of the country that are given the day off.  Check out these delicious Hennessy V.S specialty mixed drinks that are perfect for any indoor gathering to celebrate Dr. King’s life,” the statement read.

Sidebar: Really Hennessy?! I mean wow. When have we seen JFK assoicated with a drink? It's amazing how brands would even try such a thing and think no one is going to say anything.

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