Wednesday, January 8, 2014

BET Orders Season 2 of 'Being Mary Jane'

"BEING MARY JANE", just became the #1 original drama series debut on ALL cable for the 2013-2014 season among Adults 18-49 & Women 18-49 reports TheYBF. The premiere drew in 3.3 Million total viewers, followed by an encore performance with 1.8 Million total viewers.  Being Mary Jane stars Gabrielle Union as a successful TV news anchor, and hails from Mara Brock Akil and Salim Akil, the duo behind BET’s flagship comedy The Game. Being Mary Jane actually was first unveiled to viewers in July as a 90-minute TV movie, paired with the midseason return of BET’s The Game. That pilot premiere proved a winner for the cable network, becoming the night’s highest-rated show on cable, and the second-highest-rated program on all of TV with a 2.0 demo rating. Only NBC’s America’s Got Talent did better in adults 18-49 that night with its 2.3 rating. Being Mary Jane attracted an average of 4 million viewers that night and, based on that July success, Deadline reported the network went ahead and quietly ordered a second season.  I was so happy that this show was also the number one trending topic on Twitter.  According to Trendinalia, BET reached a unique audience of 1.71 million people while generating 12.48 million impressions, according to Nielsen SocialGuide.  It felt like a mini scandal night. Well okay, not quite, but almost. 

Sidebar: Like I tweeted during the premiere, this is the best show BET ever did. Smart of them to order another season. I hope they add 4 more episodes and make it a full season already, dag.

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