Saturday, November 16, 2013

Jay-Z Moves Forward With Barneys Collection

According to Essence, Jay-Z’s new fashion collection with Barneys will be unveiled next week, and the rap mogul is finally speaking out on why he’s proceeding with the partnership in light of recent racial profiling allegations against the company.
“I have agreed to move forward with the launch of (the Barneys New York Shawn Corey Carter) collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling,” he said Friday in a statement.

The rapper turned businessman and designer is also promising that 100 percent of the proceeds from the collection will go to the Shawn Carter Foundation, which helps youth in need of higher education.Last month, Trayon Christian, 19, and Kayla Phillips, both Black, accused Barneys of detaining them unlawfully due to racial profiling after they purchased luxury goods at the store. After this news broke, many of Jay-Z’s fans began creating online petitions urging him to sever ties with Barneys and he responded by saying he felt “demonized and denounced” for not immediately speaking out.“I am in a unique position to use my voice to effect change to this disturbing issue,” he said. The Daily News reports that the rapper’s legal team has reached out to the New York Attorney General’s office to open dialogue and begin a probe into accusations against Barneys and the similar ones recently alleged against Macy's stores in the state.

Sidebar: Are we surprised? I'm not. I hoped that he would take a different stand and make a statement like the sponsors did when Paula Dean used the N-word. They dropped her immediately. What's crazy is if Jay-Z ever did anything that would tarnish Barney's brand they would drop him quicker than you can blink your eye.   I wish more of us had that loyalty to the brand that is black people.  Disappointed but not surprised.

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