Sunday, November 17, 2013

'Best Man Holiday' Strong No. 2 With $30.6 Million

According to The Hollywood Reporter, Thor: The Dark World stayed at No. 1 in its second weekend at the North American box office, but Malcolm D. Lee's African-American comedy The Best Man Holiday came much closer than anyone expected to the hammer-wielding superhero in grossing $30.6 million to place No. 2. 
Universal's Best Man Holiday, opening nearly 15 years after the first film, opened notably higher than expected after receiving an A+ CinemaScore in every category. Heading into the weekend, tracking suggested it would debut in the $20 million range.  Best Man Holiday sees Morris Chestnut, Taye Diggs, Regina Hall, Terrence Howard, Sanaa Lathan, Nia Long, Monica Calhoun and Melissa De Sousa reprising their roles. The first film, opening to $9 million in 1999, is credited with helping to usher in the era of aspirational African-American comedies.  Black films have been making strong gains at the North American box office, with Fruitvale Station, Lee Daniels' The Butler and 12 Years a Slave all overperforming. Those movies -- all dramas -- are drawing a mixed audience, while Best Man Holiday is expected to play primarily to African-Americans, similar to Tyler Perry's pics.  Universal spent a modest $17 million to make the sequel, which Lee produced with Sean Daniel.

Sidebar: Yay Best Man Holiday! This movie basically tripled it's debut 15 years ago. So happy and proud! Hollywood studios, more black movies please!!!!

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