Thursday, October 31, 2013
'The Real' Gets Picked UP
The one-hour daily talk show, hosted by the fun and fabulous Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, killed the test run with stellar ratings. Across all seven markets, “The Real”'s viewership grew by 50% throughout the test. And it's filling a niche market void in daytime. The show is the first of its kind with all five hosts being of ethnic backgrounds, and the sassy & controversy isn't exactly what you see on the other daytime shows. The talk show will air on 18 Fox owned & operated markets in Fall 2014, and will have a replay of each show daily on BET (similar to the set up for "The Wendy Williams Show").
“Five hosts for the price of one – score! Seriously, we’re all looking for younger adults and this program delivered big time,” said Frank Cicha, Senior Vice President, Programming, Fox Television Stations. “This skew suggests daypart flexibility, which opens up lots of interesting scheduling opportunities, especially in our duopolies. Should be fun.”
Sidebar: This is the only new talk show I have loved. It's authentic. It's light. It's funny. And it's real! I am so glad it was picked up. Congrats ladies!